The Importance of a Premium Domain Name
A domain name is the foundation of your Internet business, it is a digital asset that offers global opportunities. Investing in the correct domain name can make a huge difference to your online business and can often be the difference between success or failure. Having a memorable domain name may enable your customers to bypass the need to search and directly proceed to your website while creating your online business brand.
Your domain name also has an impact on your search engine rankings, so the more basic and easily associated your domain name is with the products or services you provide, the more likely you will rank higher in the search engine results. 
A Premium domain name has the long term value of getting your business the search visibility required to display on the first page of the search engines which will convert your website traffic into repeat customers. Having a memorable, keyword-rich domain name will not only reduce your marketing and advertising costs, but will also boost your search engine rankings. Your customers will recognize your domain name as a credible and authoritative source for your industry and deliver your business a lifetime relationship. The brand you build online will keep working for you long after your most recent advertising campaign has been forgotten.
This is why buying or leasing a Premium domain name can be so important to your business!